Carolina Herrera presents new fragrance called 212 On Ice 2009, which is a limited edition summer version of the bestseller fragrance 1997 Carolina Herrera 212. Full story

Jo Malone will release its new fragrance called Vanilla & Anise, which is designed to evoke the season when vanilla orchids bloom in Madagascar. Madagascar is today’s largest producer of vanilla, regardless of the fact that Mexico is vanilla orchid's homeland. Full story

Dsquared2 presents its new fragrance for women called She Wood Velvet Forest Wood. This is the third perfume experiment from this trendy duo. Full story

American cosmetics brand Benefit Cosmetics, which is loved by Christina Aguilera, Jennifer Lopez, and Paris Hilton, released some new products – three perfumes for women. Those fragrances make it so easy to be different. Full story

Giorgio Armani is releasing a new fragrance for women in September. The new product, which will be called "Idole d'Armani", is expected to attract attention of women who, as Armani believes, are "unfaithful" regarding the subject of perfumery. Full story

Having explored sundry design variations for their laptops to appeal to the customer better than most, Asus ventured to break fresh ground. In a creative surge they infused their Special Edition F6V laptop with scent Full story

Guerlain is going to release three fragrances in May, which were inspired by three cultural capitals of the world: Moscow, New York, and Tokyo. Each aroma is like a small tour around the particular inspiration city, such that each composition captures special atmosphere and character of its "parent" mega-city. Full story

The Be Delicious line opens the door to spring to hail the wake-up of nature and meet the blooming beauty of early flowers and gorgeous scents. The line enters this spring with a radiant freshness of Be Delicious Fresh Blossom, an innocent, vibrant and intensely feminine fragrance Full story

Designer Michael Kors is thinking that in this time of economic crisis we don't need less glamour, we need more of it, but it should become more affordable. With this idea in mind, he is launching new female scent called Very Hollywood. Full story

A floral-fruity fragrance is great for April with its pleasant spring breezes and the sweet feeling of infatuation. For the days when everything seems romantic, joyful and pink, the house of S.T. Dupont launches a pink scent S.T. Dupont Rose, which captures the image of attractive, stunning and mysterious woman. Full story

Making their debut with their very first signature scent for women Gap – and their budding fragrance man, Patrick Robinson - decided to tell a tale of day-long beauty and sexiness of a woman. Full story

The exquisite Sarah Jessica Parker is keeping up her fragrant exploration of subtle moments of life, turning transience into pure scent. Following her Lovely line, she tried to capture the moments of Dawn, Twilight and Endless. Full story

Fragrances for spring are always lavish and diverse in choice, but this season's perfume trend is all floral and fruity scents. Light, airy and sweetish, they lift the spirit and turn men on. Full story

Rapper Sean John Combs (Diddy) has launched Unforgivable Woman fragrance. It is a creamy floral composition in a bottle of rose champagne shade. It’s far from being a sequel to Unforgivable Man, though. Full story

I’ve just read that Escada created a new seasonal floral fruity fragrance for women. It’s called Ocean Lounge and, judging by the bottle, it should be similar to my favorite Moon Sparkle by Escada. I’ve been using it this summer and the first part of September - even today. And I’m enjoying it right now. It smells great, as already said, I recommend this scent! I’ve found on many sites that Ocean Lounge “evokes the spirit of summer” – and I hope, it really does, as its “elder brother” Moon Sparkle does create a truly summer mood. Ocean Lounge is a composition of fruity and floral scents. Full story

Eclat D’Arpege by Lanvin – did you smell it? This is a sophisticated fruity scent. I have tried lots of perfumes. But I always came back to this one, which has been my favorite for about three years. I told you in some of the recent posts about the new fragrance DKNY Delicious Shine, which I like very much and enjoy. If you want to compare these two fragrances, they are very different. DKNY Delicious Shine, this concentrated apple is flirty and frivolous. Eclat D’Arpege is more serious, more saturated with aroma, this fragrance means femininity itself. Is it sexy? Undoubtedly yes. Is it liked by men? Of course, it turns them on, indeed. Full story