Giorgio Armani is releasing a new fragrance for women in September. The new product, which will be called "Idole d'Armani", is expected to attract attention of women who, as Armani believes, are "unfaithful" regarding the subject of perfumery. Full story

Celebrities change many things like a snap – cars, lovers, and hair color. But they remain devotedly faithful to their perfume. Find out what perfume Angelina Jolie, Fergie, Robert Pattinson and other celebrities wear. Full story

Marc Jacobs, an American fashion designer, is about to stun Bloomingdales frequent customers with exclusive one-month presale of fruity floral fragrance for women called Lola, which is “more sensual” successor of Daisy fragrance, Jacobs’ previous hit. Full story

Bvlgari released a new version of the last year's Jasmin Noir. The scent will appear as toilet water to fit the upcoming summer season. Jasmin Noir Eau de Toilette kept the precious chords of the original perfume, but also added some new fresh and bright notes. Full story

Moschino will be launching their new fragrance this June with the extraordinary name of Moschino Cheap & Chic Light Clouds. The name of this perfume is supposed to mean "like the sky in springtime." Full story

Claudia Schiffer, Naomi Campbell, and Eva Herzigova posed naked for D&G perfumes ads. This September the brand D&G will release a new line of perfumes united under one name “Fragrance Anthology”. The line will consist of five aromas. Each fragrance will represent one of the five selected taro cards. Full story

Guerlain is going to release three fragrances in May, which were inspired by three cultural capitals of the world: Moscow, New York, and Tokyo. Each aroma is like a small tour around the particular inspiration city, such that each composition captures special atmosphere and character of its "parent" mega-city. Full story

Chantal Thomass released new aroma for women called Osez- Moi!. The perfume comes in a romantic pink bottle with a feminine inscription and an elegant bow. The perfume is filed with harmonious contrasts such as vintage and modern, romance and avant-garde, technology and poetry. Full story

La Perla released new fragrance for women called J’Aime Les Fleurs. This is a different interpretation of the perfume J'Aime. The new fragrance comes in the same bottle as the original one, but now it is colored in natural light green color. Full story

The Be Delicious line opens the door to spring to hail the wake-up of nature and meet the blooming beauty of early flowers and gorgeous scents. The line enters this spring with a radiant freshness of Be Delicious Fresh Blossom, an innocent, vibrant and intensely feminine fragrance Full story

Tous is launching H20, a new eco-friendly fragrance for women, inspired by the brand's H20 jewelry collection. The fragrance was born from the idea that the union between beauty and stability is yet one more step towards more beautiful universe. Full story

Designer Michael Kors is thinking that in this time of economic crisis we don't need less glamour, we need more of it, but it should become more affordable. With this idea in mind, he is launching new female scent called Very Hollywood. Full story

A floral-fruity fragrance is great for April with its pleasant spring breezes and the sweet feeling of infatuation. For the days when everything seems romantic, joyful and pink, the house of S.T. Dupont launches a pink scent S.T. Dupont Rose, which captures the image of attractive, stunning and mysterious woman. Full story

While most perfumers are still under the influence of winter and begin launching springtime collections, a few of them already created amazing summer scents. Full story

Making their debut with their very first signature scent for women Gap – and their budding fragrance man, Patrick Robinson - decided to tell a tale of day-long beauty and sexiness of a woman. Full story

This spring, American actress Jenna Jameson teaches how to break hearts with raspberry fragrance, designer Miuccia Prada launches new jasmine perfume, Christian Dior keeps making girls happy, and British model Kate Moss dreams of summer evenings. Full story

The exquisite Sarah Jessica Parker is keeping up her fragrant exploration of subtle moments of life, turning transience into pure scent. Following her Lovely line, she tried to capture the moments of Dawn, Twilight and Endless. Full story

Avril Lavigne’s prospective cosmetics empire will soon see its first fragrance called Black Star, the Canadian pop singer’s recent project to be announced in London where she is touring to in a week’s time, according to Avril’s official website. Full story

Fragrances for spring are always lavish and diverse in choice, but this season's perfume trend is all floral and fruity scents. Light, airy and sweetish, they lift the spirit and turn men on. Full story

It's hard to believe that we're just starting to see the great combination of diamonds and perfumes. Sure, there are tons of references to diamonds when naming perfumes, but how many have dared to actually put ground diamonds within the perfume itself? Full story