Estee Lauder presents a very luxurious volumizing and curling mascara called Sumptuous. The brand offers several exciting colors. Full story

It’s uncanny how much attractiveness relies on the beauty of the eyes and the length of eyelashes! And the one and only answer to the prayer so far was mascara, or any of its modern versions. Full story

Avon presents new eyelashes curling mascara called "Super Curlacious" which will help ladies have the perfect makeup at all times. Full story

The new Telescopic Explosion mascara from L’Oreal is also called "shape revolution". The premiere is scheduled for August, while the talks about the product have already started. The small round brush was already introduced as innovation from Givenchy Full story