Gwen Stefani plans to release a new limited edition of Harajuku Lovers Sunshine Cuties perfume line. The line will contain five fragrances. Full story

Salvatore Ferragamo is going to release a new female fragrance Incanto Bloom, praised as an ode to noble floral notes. Such a bright floral fragrance can be right only for the spring. It will be available in March, 2010. Full story

New fragrance Wanted from Helena Rubinstein is arriving on the shelves! It’s noteworthy that this is the brand’s first fragrance launched after almost 30-year break. Full story

Escada has brought out a new female fragrance Marine Groove, the last in the limited summer line. The line included Pacific Paradise, Sunset Heat, Moon Sparkle, and Ocean Lounge. Full story

Critics say that the commercial success of Sarah Jessica Parker's last fragrance can be considered to be rather modest. Either because of this or due to some other reasons, the perfume brand decided to update its range of scents. New perfume SJP NYC will be released to public in February 2010. Full story

This season Marc Jacobs incorporates silver in most of its clothing and footwear collections. For those reasons the must-have fragrance for this season also comes in silver – it’s Marc Jacobs Daisy Silver Edition. Full story

Scarlett Johansson became the face of the fragrance. The famous Italians chose her as the face for their fall-winter 2009-2010 makeup collection earlier in the season and now she’s representing their new perfume line The One and a new fragrance Rose the One. Full story

MAC has launched a new fragrance called Asphalt Flower. It could wonderfully complete a fashion look that the brand conveyed earlier through their fall/winter 2009/2010 makeup collection. Full story

Victoria’s Secret has expanded its Dream Angels line including Dream Angels Heavenly Kiss and Dream Angels Wish fragrances with a new perfume that was called Dream Angel Heavenly Enchanted. Full story

Donna Karan has introduced a limited edition DKNY Women Limited Edition in an elongate purple bottle symbolizing New York skyscrapers. Just like with other DKNY fragrances, Women Limited Edition expresses dynamic life, energy and aromas of Big Apple. Full story

Perfumers at Creed have been serving more than ten royal houses for 250 years now. Select politicians, artists, poets, and celebrities admire the brand's products. Creed's newest creation Acqua Fiorentina is already available for sale, and we also can enjoy this aristocratic perfume. Full story

This month will see the launch of a new fragrance Aire Loco by Loewe. This is a fresh floral perfume for women. Its predecessor, launched in 1985, Aire Loewe Parfum has become a little forgotten by the brand fans. Full story

At the end of august Britney Spears added another fragrance to her perfume series Fantasy. The first perfume was released in 2005, then Britney Spears Midnight Fantasy was presented in 2007, and finally earlier this year we were offered Fantasy - Hidden Fantasy. Full story

Pamela Anderson finally started to think about releasing her own line of perfumes. It is rather strange, that this world-known celebrity, actress, and advocate for animal rights decided to do this only now. It is expected that Pamela Anderson will release a line of perfumed body products under her own brand. The premiere is planned ... Full story

The Body Shop recently presented its new fragrance called White Musk Midnight Iris – a modern interpretation of sensual summer evening. This soft and luxurious floral composition opens up with notes of light and fresh bergamot and iris. Deep essences of lily of the valley, clary sage, and iris make the ... Full story

Italian fashion house Blumarine has launched a new female fragrance Bellissima. The fragrance promises floral and musk notes, the true scent for a beautiful Italian woman you can’t but exclaiming "Bellissima" after her. The fragrance was developed by perfumer Sophie Labbe. He included dewdrops, ginger, orange, grapefruit, peony, sandalwood, vanilla flowers, musk and cashmere in ... Full story

Female fragrance Twilight Woods will be launched in November, but it has been already reviewed by critics as something really novel in perfume industry. The wearer would feel as if wrapped in cozy atmosphere of a warm evening out in the misty woods. It is noted that the new fragrance has many layers. It gives luxurious notes ... Full story

New fragrance for women, Lanvin Eclat d’Arpege Limited Edition will make you feel carefree. Moreover, the fragrance is true embodiment of elegance, femininity and innocence. As with previous editions, the novelty’s main theme is music, chirps of birds in particular, as the symbol of optimism and joy. The composition opens up ... Full story

Each "desperate housewife" got a perfume of her own! Surely, we are talking about the heroines of the popular US TV series "Desperate Housewives". Thanks to the hard work of perfumers from Coty the fans can now easily try out images of their favorite heroines of the series. Imagine, now you can not only dress ... Full story

Elizabeth Arden will launch a new perfume 5th Avenue Style in September. The fragrance was created by perfumer Yann Vasnier. The perfume is aimed at women who found their own style. Full story