Scarlett Johansson became the face of the fragrance. The famous Italians chose her as the face for their fall-winter 2009-2010 makeup collection earlier in the season and now she’s representing their new perfume line The One and a new fragrance Rose the One. Full story

MAC has launched a new fragrance called Asphalt Flower. It could wonderfully complete a fashion look that the brand conveyed earlier through their fall/winter 2009/2010 makeup collection. Full story

Victoria’s Secret has expanded its Dream Angels line including Dream Angels Heavenly Kiss and Dream Angels Wish fragrances with a new perfume that was called Dream Angel Heavenly Enchanted. Full story

Donna Karan has introduced a limited edition DKNY Women Limited Edition in an elongate purple bottle symbolizing New York skyscrapers. Just like with other DKNY fragrances, Women Limited Edition expresses dynamic life, energy and aromas of Big Apple. Full story

Perfumers at Creed have been serving more than ten royal houses for 250 years now. Select politicians, artists, poets, and celebrities admire the brand's products. Creed's newest creation Acqua Fiorentina is already available for sale, and we also can enjoy this aristocratic perfume. Full story

This month will see the launch of a new fragrance Aire Loco by Loewe. This is a fresh floral perfume for women. Its predecessor, launched in 1985, Aire Loewe Parfum has become a little forgotten by the brand fans. Full story

At the end of august Britney Spears added another fragrance to her perfume series Fantasy. The first perfume was released in 2005, then Britney Spears Midnight Fantasy was presented in 2007, and finally earlier this year we were offered Fantasy - Hidden Fantasy. Full story

Pamela Anderson finally started to think about releasing her own line of perfumes. It is rather strange, that this world-known celebrity, actress, and advocate for animal rights decided to do this only now. It is expected that Pamela Anderson will release a line of perfumed body products under her own brand. The premiere is planned ... Full story

New fragrance for women, Lanvin Eclat d’Arpege Limited Edition will make you feel carefree. Moreover, the fragrance is true embodiment of elegance, femininity and innocence. As with previous editions, the novelty’s main theme is music, chirps of birds in particular, as the symbol of optimism and joy. The composition opens up ... Full story

Each "desperate housewife" got a perfume of her own! Surely, we are talking about the heroines of the popular US TV series "Desperate Housewives". Thanks to the hard work of perfumers from Coty the fans can now easily try out images of their favorite heroines of the series. Imagine, now you can not only dress ... Full story

La Prairie is preparing a triple premiere in October. The brand will release three new fragrances in very unique bottles. Threads of three precious metals will be used in both the bottles' designs and the names of the fragrances themselves Full story

Puma presents its new urban duo fragrance called Urban Motion, which is dedicated to people from the young generation who feel like dancing everywhere. The part dedicated to females called Urban Motion Woman is designed for ladies inspired by the rhythm and the city life. Full story

It’s only temporarily that DKNY classic green apple will look like extravagant and vibrant pop art work. August will see the launching of the limited edition of Be Delicious fragrance in a new creative packaging accompanied by a comic strip and poster images. Full story

BOSS Orange wearers know that this brand fits a modern and charismatic woman who always stays true to herself yet dares to experiment. The brand has created a new fragrance specially for its female fans, modern and cheerful, independent and somewhat frolicsome. Full story

DKNY scents fans recognize a novelty by a signature bottle symbolizing New York skyscrapers, only in new summer version they are in milky pink color. DKNY Women Summer 2009 fragrance is for those who stayed in the city for the summer. Full story

After the last Escada's release, IncredibleMe, the German brand presents its new exciting fragrance called DesireMe. The perfume aims at modern young women, who love to be in the center of attention and are always ready to be the object of many men's desire. Full story

Perfumer Christine Nagel designed something absolutely unique for the brand Lalique; the new perfume bravely uses notes of masculine perfumes in combination with the traditional feminine floral chords. Full story

The brand Nina Ricci announced the upcoming release of a new feminine perfume Ricci Ricci. The new product will be presented at the end of August in France; international launch is planned for September-October. Full story

Carolina Herrera presents new fragrance called 212 On Ice 2009, which is a limited edition summer version of the bestseller fragrance 1997 Carolina Herrera 212. Full story

It seems this season rock music theme is in. Several fashion shows have already seen models in leather and lace stockings walking down catwalks. So new Valentino fragrance is quite in place. Full story