Back in late June, there were rumors that the 26-year-old Lana Del Rey will become the face of H & M. Finally, they are confirmed, and we can witness the first results of the cooperation between the singer and the Swedish clothing brand.... Details

Designers are more and more often turning to creation of clothing and footwear reacting to changes in environmental conditions. You can remember the Rainbow Winters collection from the British stylist Amy Konstanze Mercedes. It consists of dresses and swimsuits that change color depending on the intensity ... Details

The H&M fashion brand prepares for the autumn season, though the summer season seems to have just begun. H&M has recently introduced the first lookbook of the Fall 2012 collection, based on a palette of saturated colors and voluminous unusual silhouettes. As usual, another collection by H&M has become a sort ... Details

It's great to finally be able to get outside and enjoy fresh air and the early joys of spring. After spending months cooped up indoors and bundled up in bulky winter clothes, it's a relief to shed the heavy stuff and jump into something lighter, brighter and more cheerful. Details

Poncho is the brightest representative of such a complex fashion category as ethnic clothing. Details

The success of the Missoni-Target collaboration inspired Missoni to come up with another affordable line that will be international. Details

Closer and closer to nature – that is the motto that Roberto Cavalli seems to use while creating his collections. During the fall-winter 2011-2012, Roberto Cavalli's lookbook is dominated by the colors and patterns of flora and fauna, tropical in particular. Details

Frida Gustavsson and Kinga Rajzak have participated in the shooting for the MaxMara Studio fall-winter 2011-2012 advertising campaign. Details

"Material Girl" is the youth clothing brand which has been produced by Madonna and her daughter Lourdes for a few seasons in a row. The brand has become so successful that the mother and daughter are now thinking seriously about the production of their own makeup and cosmetics line. Details

It’s vacation season, and quite a lot of women may be packing up this very minute. Or, rather, over-packing, for a comprehensive survey of women’s holiday habits commissioned by Gocompare.com discovered that on the average a woman’s baggage will contain 26 items that will remain unused throughout the vacation. Details