Fred & Friends are always trying to wed the funny and the useful, overstepping the line sometimes on one side or the other – which side have they found themselves on now with their latest idea called the SHAPE UP? Full story

Probably the most unique alarm clock this side of paradise has been designed by Steffen Schmelling for Bang & Olufsen. Combining a modern-style exterior with the unmistakable shape of a flute, it is not only a BeoTime alarm clock. Full story

If what you prefer is an energizing wake-up call, here is the alarm clock you need. Its cuteness will make you smile every time you look at it and you will love its buoyant “good morning”, provided with the help of an iPod docking station and 2.5” speakers. Full story

Following in the footsteps of a top-notch Swarovski Crystal D:Light watch (to which we paid the due credit), Brando released a more modest make called Bling Bling Digital Watch. Full story

It’s always been a shabby idea to have people twirling knobs on their alarm clocks whenever they want them to perform. Well, the answer’s here – an alarm clock with no buttons to figure out. But how does it work? Full story

For people who are lucky to be able to wake up naturally it would be no more than yet another funny alarm clock concept. But those who have really hard time getting up in the mornings and keep hitting that snooze button to enjoy some more sleep might become friends with this gadget... or would stomp it to death one day. Full story

As for me, there is nothing like my mobile phone as an alarm clock. And it has been so for many years. Lots of people use their mobile phones not to oversleep. You can easily change melodies and put it somewhere far from bed to be sure to wake up and not just to turn it off and go on sleeping. It’s practical, but there is another, better way to wake up, claims the “Hasbro” Company - their new Room Tech Clock. Full story