The so-called "gloss for a snow-white smile" mostly creates just the illusion of white teeth due to a special gloss formula, which seems to illuminate the teeth with a coldish shade. But the novelty from Bourjois is "working" quite differently. Full story

Dentist’s Teeth Whitener is another of those things that bring medicine into your bathroom and try to diminish the necessity of scurrying over to your dentist – as often as not half-mortified with the unfathomable horrors of what may expect you in the dental chair. Well, for just $49.95 you can bring down some of the teeth-fixing torments to a simple procedure that will quickly become a part of your make-up routine. Full story

Do you want to have snow white smile? Teeth whitening is one of the most sought after dental procedures today. But choosing UV-light tooth bleaching damages not only your teeth but also jeopardizes the health of your eyes and skin, according to UK scientists from Royal Chemical Society. The treatment is as damaging as sunbathing in the middle of the summer without any protection from the sun. Trying to get Hollywood glittering show white smile you actually get four times that level of radiation exposure. Full story