The dubious fun of putting on/taking off a lot of clothes in order to see how they look on you may be wearisome for yourself as well as for your male partner who’s sitting outside the dressing room in what was dubbed “the guy chair” – and quite probably feeling not a little exasperated. Now you can dispense with the tedious part of reality and act modern and sophisticated making use of a new augmented reality app unveiled by immediaC. Full story

Despi was founded by the Brazilian designer Despina Filios from Rio de Janeiro three years ago. Regardless of its young age, the brand managed to make a revolution in fashion industry and regularly appears on pages of Sports Illustrated Swimsuit magazine. Full story

“If you love your skin, your skin loves you too”. That’s a motto of the Skin Italy company which offers a unique fashion line of swimsuits. Full story

Rio Fashion Week's one of the brightest runways of the past couple of weeks was the one for the swimwear spring/summer 2010 collection from the Brazilian designer Luiza Bonadiman. Full story

According to the producers at the New York based company called Miraclesuit, their swimsuits can make the figure look 10 pounds slimmer in 10 seconds. Full story

Brazilian hair removal became popular in 90's. As years passed more and more women became fans of Brazilian waxing for various reasons. Some were doing it for themselves, others to please their men. Full story