The new mascara by Givenchy has a spiral-shaped brush, and making three turns of this brush with a single movement lengthens and twists lashes. What is so interesting about the new mascara? Full story

Not only Chanel, but also Givenchy suggests that this summer you should look "a la naturelle" wearing a nude make-up from their new Croisiere makeup collection for summer 2012. Full story

Despite the fact that makeup artists, known all over the world, do not get tired repeating that your fingers are the best brush, and a cotton stick is the best thing to remove makeup, Givenchy ventured to offer their own solution to the problem. Full story

The name of the latest Givenchy (and its creative director Riccardo Tisci) fragrance is Dhalia Noir, Black Dalia, a flower that doesn’t exist in the flora – evoking mystical associations with beauty dark, but devoid of evil, sensual, but not threatening to engulf, hot, but not scorching. The effect is created with mandarin, mimosa, pink pepper, iris, rose, sandalwood, vanilla, tonka bean, and patchouli. Full story

The prêt-a-porte collections shown at the Paris catwalk by the Givenchy fashion house from season to season seem too extravagant and bold for many. It is interesting that the accessories offered by Givenchy in the prêt-a-porte collection in the new season, to vary your autumn-winter wardrobe, are just opposite in style. Instead of the avant-garde, Givenchy offers classic luxury, an impeccable design and temperate forms. Full story

The image of the fatal and a bit predatory beauty is successfully exploited in a new advertising campaign for Givenchy Fall-2011. Full story