Escada Products Will Be More Affordable

Back in October this year, insolvent German fashion giant Escada was sold to Megha Mittal, a daughter-in-law of India-born steel tycoon Lakshmi Mittal. As a new owner of Escada, Megha Mittal opted to redefine the fashion house.

Christy Turlington Ad for Escada

Being a relative to the man who’s at number eight on the list of the world’s wealthiest people, she can afford that. First thing, Megha Mittal plans to make all Escada products available at lower prices. She also wants to launch a clothing line for younger women and men’s clothing line in future.

Mittal’s business priority is to redefine Escada as fashion clothes label at affordable prices.

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