Estee Lauder Holiday 2009 Ultimate Red Makeup Collection has hit the stores. We posted earlier about the novelties from this makeup brand, and new promo photos can’t but grabbing any modern woman’s attention. Full story

Rouge d'Armani lipstick delivers four new palettes, or 18 new shades in total. The palettes concentrate on the most popular colors of the season: Beige, Brown, Red, and Pink. The new lipstick Rouge d'Armani is a new resistant formula with intensive pigments and a long-lasting moisturizing effect. Full story

Matte nail polish is the hottest nail trend for fall 2009 season. A leading nail polish brand OPI has launched as many as six fabulous matte shades. Actually, OPI offered us a collection of deep and unique shades. Full story

Diva’s Rouge is a new lipstick from Pupa. The Italian brand guarantees that this new product incorporates everything a woman could ever wish for. Nourishing formula is combined with sophistication, variety of colors, and excellent texture. Full story

Color Sensational is the newest lipstick from Maybelline. The key feature of this product is its rich color palette. Maybelline presents 4 color palettes; each set contains smooth graduation of 30 trendy colors. Full story

It's in our nature that we don’t want to get old. So it comes as no surprise that over the history scientists has been endeavored to find sources of prolonged youth or reaching immortality. Austrian scientist extracted yet another elixir of youth from human sperm. Full story

Fashionistas must have known that already. But if you’ve missed something, we’ll catch you up on that. Meet the hottest fall-winter makeup trend – beige lips. Full story

What over? Make your guess before looking at the answer: religion and boobs! Did you get it right? Fun for everybody but the parties concerned, isn’t it? The legal squabble was triggered off in September by the former Chief Beauty of California. Full story

New mascara Singulier by Yves Saint Laurent can make wonders: charming curl, bold length, dramatic look. The latest YSL innovations have cumulated in this mascara. Firsts, it is a unique brush shaped in an elliptic way, with the multi-dimensional bristles. Full story

Estēe Lauder brings out its Sensuous Gold fall makeup collection. The look encompasses golden shine for cheeks, peach and amethyst colors for eye makeup, lipsticks of rich plum or shimmering copper, and velvet texture lip glosses. Full story

British men suddenly got very concerned with the appearance of their… chest. Over the past five years, the number of men seeking breast reduction surgery has increased by 1000%. Full story

Guerlain art-director Olivier Échaudemaison was inspired by Russian women when he was creating his new make-up collection for the fall 2009 season. Natalia Vodianova, the brand's muse, was chosen to be the collection's face. Full story

A prominent feminist Germaine Greer called women for sending their nude photos to British cultural critic Stephen Bayley to protest against his new book dedicated to a female body. Full story

Most women are overconcerned with their looks. There are even standards which women use to judge the "groomness" of their rivals and themselves. But how much do men care about those standards? We interviewed a man (who wanted to be anonymous) and here is what he said. Full story

The brand Nars offered its new makeup products for this fall; those products will make your eyes amazingly expressive and your skin radiant. This fall Nars offers eyeliners, two mascaras, and two new foundations. Full story

A woman, who was using a face cream to sustain her youth and beauty, nearly died instead. The Hong Kong Health Department issued a warning against using one of the face creams after the 58-year-old woman was sent to the hospital suffering from mercury intoxication as she used the cream. The woman got sick in ... Full story

Cosmetic products are intended to enhance the look of our skin. There is a belief, however, that some beauty products are actually unhealthy rather than healthy. Geniusbeauty.com tried to find reasons behind 5 most common myths about cosmetics. Full story

Harper’s Bazaar US September 2009 has clearly intended to teach us a new beauty standard. Bravely disposing with elaborate makeup right from its cover (with Kate Moss’s makeup-less effigy) it goes on to exhibit Peter Lindbergh’s insight into beauty as represented by our supermodels. Full story

It’s uncanny how much attractiveness relies on the beauty of the eyes and the length of eyelashes! And the one and only answer to the prayer so far was mascara, or any of its modern versions. Full story

In August, Givenchy is making its fans jumping for joy with a new lip gloss Gloss Interdit. Ambassador for the gloss is no other than Liv Tyler. The novelty is distinguished by a lavish range of shades and an ultra light translucent texture which feels very comfy on the lips. Full story