Louis Vuitton to Launch a Fragrance


Women’s Wear Daily reveals that Louis Vuitton plans to create a fragrance starting from January 2012; it will be the first attempt on the part of the famous French luxury house to enter the perfume market.

Louis Vuitton launches new perfume

The creating power behind the Vuitton fragrance will be Jacques Cavallier-Belletrud, a perfumer in the third-generation, renowned for working on such smells as Jean Paul Gaultier Classic, Stella McCartney’s Stella, Dior Addict, and many other memorable names.

Cavallier-Belletrud is reputed to have a liking for natural and raw ingredients, and Louis Vuitton is busy investigating the possibilities of rare French flowers that are difficult to come by.

Source of the image: Upscaleswagger.