adidas by Stella McCartney SS 2012 is a new collection, which is penetrated throughout by the sun, the sea and the sand, and is supplemented with a line of water sports clothing. A real must have of this season is the surfing suit Swim Wetsuit. The clothes and the footwear are already on sale.
The significantly expanded collection of adidas by Stella McCartney was first introduced in the February of 2005, and still remains a unique concept of stylish sportswear for women. The collection is marked by a strong emphasis on sports and consists of clothing, footwear and accessories for tennis, golf, running, yoga, for classes in the gym, for cycling, for the spring-summer season, and winter sports.
The creator of adidas by Stella McCartney SS 2012 collection underlines that the new collection is vigorous and bright. The models are very light and will fit into your bag so that you can exercise at any time of the day. A stylish collection for surfing has also been presented. It is believed to inspire girls to take up water sports, enjoying the ocean and nature. The line for water sports is very feminine, but at the same time it is sporty and youthful. It is distinguished by bright and bold colors and the asymmetrical cut. Such models as Swim Wet Shirt and Swim Board Shorts witness to the fact that the collection destroys the traditional concept of sportswear.
adidas by Stella McCartney SS 2012 collection is full of unconventional solutions. If the cut is a little harsh, it is compensated by the feminine design elements, reflected in the source of inspiration for the entire collection – in the confidence and brightness of the women of the 1990-s. Bright colors are combined with monochrome details, and luxurious polka dot models come side by side with the models in 3D-silhouettes, which give them a unique original form. The highlights of the collection were the new running shoes Running Broadbill adizero with adizero ™ technology and Axyridis Clima with adidas ClimaCool ™ technology.
It is the first time that adidas ClimaCool ™ technology was used in models. ClimaCool ™ allows you to maintain the optimum body temperature during exercise due to ventilation in the key areas of body heat and sweating. The collection for running proved to be very successful: the line presents new light and exquisite materials and harmoniously combines style and sports. All the models for running are characterized by feminine cut, bright vivid colors and look marvelous together with the products from other collections, such as Cycling.
The Studio line was inspired by dancing. These models are perfectly combined with the line for gym yoga, which is based on soft and comfortable fabrics made of organic cotton in natural colors and contrasting with the models in bright and warm shades. The Essentials line was created especially for the girls, who prefer simple and stylish models for sports. It revives the classic models from the previous collections, representing them in the original materials and new colors. In addition to the above mentioned highlights, the collection for the new season will also present the new Golf, Cycling, Weekender lines as well as the Celebrate Great Britain T-shirt.
According to the tradition, the WTA first tennis racket, Caroline Wozniacki, will be the face of the Tennis collection, representing tennis models at the lawn tennis tournaments and the models from the Studio and Running lines in everyday life. The first racket will appear at the Grand Slam tournament in an exquisite lace tennis dress (its main peculiarities are the cut of the dress and the compatibility with miCoach). At the Australian Open tournament, Caroline will have a feminine orange top and a yellow skirt, combining excellent sport characteristics and sophisticated elements of design. The Danish tennis player will start the Wimbledon tournament in an elegant white dress with the floral pattern elements. The image of the tennis player will be complemented by the special version of the legendary tennis shoes adidas Barricade VI, created for adidas by Stella McCartney collection.
And the video below shows the whole adidas by Stella McCartney collection. For More Videos, visit the official Adidas Youtube Channel.