The Advertising Standards Authority (ASA) has decided upon banning in the UK the well-known TV advertising of the Chanel fragrance featuring model Keira Knightley in the role of a motorcycle racer. The advertisement will not be shown to children due to the video having too much sexual innuendo. However, the representatives of the brand keep insisting that the advertising is by no means provocative, but rather playful and sensual.
Knightley herself has repeatedly mocked at her somewhat undistinguished figure, but her bare shoulders turned to be enough for seducing the younger population. British children are now officially forbidden to watch the video advertising, where Knightley arrives at the “playful” photo shoot in the fashion house after her “sensual” wake up in the bedroom and a small motorcycle race in the city.
The turmoil about the actress’s shoulders and other parts of the body began after the ad had been run while showing the “Ice Age” cartoon. Worried mothers started sending complaints, but the representatives of the fashion house would reject them, saying that the advertising was not about sex (there was no nudity, after all!), but about the strong and free spirit of Madam Chanel.
“We also noted that there was clear sexual tension between the pair and that they appeared about to kiss on the bed. We considered the ad was suitable for older children, but that the sexually suggestive material was unsuitable for young children.”