Fragrances are subtle things, and their commercials are a thing in itself, often leaving viewers wondering over the real meaning behind them. At times a meaning can be found, at other times it appears extremely elusive. And it seems as if Dolce & Gabbana – thinking up a commercial for The One – decided to let the meaning go altogether. In that they were aided and abetted by Scarlett Johansson.
Either the idea was to get a charming actress (played by the charming Johansson) draw out ruminations and reminiscences at random from out of her mind when left alone in her dressing room or it was a sort of imaginary private press conference where the character goes imagining various reporters and their questions (which the viewer doesn’t hear) and delights in giving replies that sound arty, coy and quirky at the same time – whatever. One is left with the supposition that the video’s director Jean-Baptiste Mondino came out with exactly what he wanted to come out with. So now it’s up to us to construe it or misconstrue just as we like – or simply enjoy Johansson’s acting.