Burberry's Five Faces for New Fragrance


Typical English handsome men – actor Alex Pettyfer, The One Night Only lead vocalist George Craig, musician and model Will Cameron, the Last Gang vocalist and guitarist Kristian Walker and artist Johnny Epstein – have become protagonists in an advertising campaign for the new The Beat for Men fragrance.

Burberry The Beat Ad

Commenting on his choice Christopher Bailey said that the project brought together uniquely gifted young men who share outstanding individuality, creativity, unruly elegance as a natural style and dynamic masculine temper.

Christian Walker and Will Cameron

The novelty, unlike other ‘male’ perfumes, targets young audience. This fresh woody fragrance with violet leaf and black pepper was created by Olivier Polge and Domitille Berthier. And their inspiration came from music: on Bailey’s recommendation they listened to the best of post-britpop like Kasabian, Arctic Monkeys, The Fratellis and Razorlight.

Jonny Epstein and George Craig  for Burberry

Alex Pettifer for Burberry

Source of the image: fetchbyspa.blogspot.com, flickr.com.


  1. Are these guys from KZ? There’s hardly a man who would use this fragrance if it’s advertised in such a way. Being associated with THEM is madness.

  2. Well i’m not from Great Britain and I gotta said I found them all really atracctive, love their skinny bodies, their messy hair and the relax yet elegant style.

  3. I just think that Alex is the sexiest ever Burberry model and he should never ever ever quit unless he decides to come up and propose x

Comments are closed.