The health benefits of bacteria enriched yogurts are actually a fake, according to European Food Safety Authority (ESFA). 2006 large-scale study showed that out of 180 supposedly healthy ingredients, 10 are not beneficial at all while the health benefits of the rest 170 have not been confirmed.
In addition, using yoghurts as probiotics is ineffective, and bifidus- and lactic acid bacteria in diary products do not promote better stomach microbial flora or dysbacteriosis treatment.
Experts say that sales pitch that good bacteria will fight bad bacteria has nothing to do with reality. Since 2006, EFSA has banned the use of unproven information on food health benefits for advertising purposes.
Source of the image: sxc.hu/profile/Ale_Paiva.