New Revolutionary Lipstick Rouge G from Guerlain

New lipstick Rouge G de Guerlain has a revolutionary and thrilling packaging, evoking the impression of holding an oval bar of white gold in your hands. Here the case flips open to reveal a mirror and the lipstick which is perfect jewel itself.

Guerlain Lipstick Rouge G

Rouge G lipstick is a collaborated creation of Guerlain’s creative director, Olivier Echaudemaison and gifted jeweler Lorenz Baümer. Natalia Vodianova was picked as the face of advertising campaign. The case looks more of a work of art than a packaging, horizontally elongated bullion with feminine, rounded shapes.

Natalia Vodianova for Guerlain

Olivier Echaudemaison says they formulated a set of criteria for creating a tool for flawless lip makeup every woman dreams of having:

  • Exceptionally bright and radiant colors,
  • Easy outlining of lip contour,
  • Smooth and evened out surface of the lips,
  • Plumper look,
  • Feeling of full comfort.

But the major secret behind new lipstick’s formula is its jewelry ingredient – ruby powder.

Rouge G comes in a range of 25 shades and matches two major types of outfit. The range includes never changing 10 shades and 15 bold pink, orange and blaze red shades. Rouge G de Guerlain will launch in April.

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