Gucci Première is a fragrance inspired by the glamor of Hollywood red carpets. The face of the fragrance is the contemporary style icon and actress, Blake Lively.
The new fragrance is inspired by the dresses from the Collection Premiere Gucci, which was presented at the 2010 Cannes Film Festival.
The Gucci Première fragrance discloses a star in every woman. Every moment of her life is gold whether it’s a film premiere or a new contract. The heroine of the fragrance is a woman who is dressed in an impeccably-cut dress, has an exquisite taste and values her reputation. The new Gucci Première fragrance is meant for today’s style icons.
Frida Giannini said that the new Gucci Première is feminine, intriguing and enticing – such as a perfect fashionable dress is.
As for the composition, the fragrance is complex floral with musk and woody undertones. The top notes are made up by bergamot and orange blossom, these notes represent the luxury of brand champagne. The “heart” of the fragrance is composed by white flowers and musk. This is an intense bouquet offering a balance of sensuality and strength. The base notes are leather and wood. The warm and seductive cocktail embodies absolute glamour.
Gucci Première is released as a perfume (30, 50 and 75 ml), body lotion, shower gel and deodorant spray.