Donna Karan confesses her love for New York again and does it with the help of an incredible novelty – My NY fragrance. The energetic floral composition is focused on British singer Rita Ora.
The bottle of the new product is unusual and symbolic. It has the shape of a heart – a sign of the most personal feelings that Donna Karan has for her favorite city, and the metal cap of the fragrance graphically symbolizes New York’s skyscrapers.
Rita Ora, an advertising face of the new item, has already tried the novelty and noted that it was “pure energy in a bottle.”
The advertising campaign is based on Francesco Carrozzini’s images that have been made in Times Square.
- The head notes are raspberry, galbanum, and pink pepper.
- The heart notes include Egyptian jasmine, freesia, and iris.
- The base notes are represented by patchouli, vanilla absolutes, musk, and amber.
The official premiere will take place on August 19, 2014. The advertising campaign will start on this day, and a micro-site dedicated to the new perfume will be launched.
New Donna Karan DKNY My NY fragrance will be produced in the form of toilet water (30, 50 and 100 ml), accompanied by a shower gel, body lotion, and a roll-on deodorant.
