Jessica Stam for H & M Accessories Collection

While the 26-year old American singer Lana Del Rey tries on blouses with floral prints, angora sweaters and tweed jackets from H&M fall collection in front of the camera, Jessica Stam and Arlenis Sosa have started advertising a new collection of footwear and accessories.

The camera of the famous Swedish fashion photographer Peter Gehrke captures catwalk stars in ceremonious business fashion ensembles collected by the stylist Marina Kereklidu and supplemented with bright fancy shoes, handbags, and jewelry.

Her recipe for the new fashion fall is incredibly simple: one can still be a diligent school girl, an A student or a successful career-oriented person, introducing some fashionable naughtiness into the outlook of the usual office uniform.

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