Hermés’s later advertisement campaigns have been based on well-known fairy-tale characters, but when designing the Fall/Winter 2010-2011 campaign they decided to move on into graver and more mysterious realms.
Taking a leaf from Sherlock Holmes stories, Hermés recreated Victorian night-time London with its cobblestone roadways.
Moving through the moonlit and misty city is Constance Jablonski graceful and thrilling in the new fall/winter menswear.
Her female detective is darkly involved in investigating bags or displaying the renowned silk scarves.
The camera was handled by Paolo Roversi who made his heavily atmospheric photos resonant with sound and exuding gusts of cold wind.
Source of the image: Glamcheck
