In August, Givenchy fall makeup line is hitting the counters. And the name of the collection, Les Poetique, speaks for it. The creators behind the collection believe tenderness, poetry and romantism would suit any girl this fall. The line is centered around pink color. Full story

Mineral Matter mousse from Bourjois is a foundation enriched with minerals to cover imperfections and enhance the complexion as well as to provide proper skin care. Shades to choose from are maximally natural and the texture is very comfortable. Full story

In August, Givenchy is making its fans jumping for joy with a new lip gloss Gloss Interdit. Ambassador for the gloss is no other than Liv Tyler. The novelty is distinguished by a lavish range of shades and an ultra light translucent texture which feels very comfy on the lips. Full story

Rimmel is launching two new makeup products – lip gloss Stay Gloss and mascara Max Volume Flash Mascara, promising 14 times more volume. Both novelties are bright and really summerly. The face of the brand is still the unrivaled Kate Moss. Full story

Look at a lipstick transformer Avon SpectraColor Lipstick. Apart from its innovative idea and usefulness, the lipstick provides care for your lips with its formula enriched in vitamins and minerals. Full story

First, discover what a really good brush is! Sephora’s Professional Platinum Blush Brush #49 is a little brow-raising at $35, but it feels good on your cheek and promises clear and professionally-laid lines. Its bristles are anti-bacterial and nylon, although you will never guess it judging by the feel. Full story

Colorscience assures you that no matter what makeup you put on, you will be sun-protected. In the first place the company invented micronized mineral makeup as a means to disguise hyperpigmentation and other skin problems like acne. Full story

Avon presents new eyelashes curling mascara called "Super Curlacious" which will help ladies have the perfect makeup at all times. Full story

Dior's Jazzclub collection is inspired by late 20s and early 30s. Everything in this collection, from rich textures and smoky purple shades to catchy packaging and user-friendly bottles, immediately reaches every woman. Full story

Serum de Rouge being a part of Dior fall collection deserves a separate credit to be mentioned. Dior is offering a new generation lipstick that decorates, cares and rejuvenates. Full story

If there is one word to capture the makeup talent of Mr. Shu Uemura, it is "awesomeness". The coming fall 2009 makeup collection called Primitribe goes against conventional colder and muted autumn shades in favor of a wild burst of brightness. Full story

When it comes down to the YSL makeup collections, words just escape us. We admiringly marvel at the splendor and wish we could have it all. And a new Yves Saint Laurent makeup line for coming fall is no different. Sneak a peek at highlights from the collection below. Full story

US Smashbox Cosmetics has launched a makeup collection with a regal tough in it. The company's leaflet heralds the line is inspired by the reign of the English Tudors and reflects indulgence and lavish extravagance of the era's noble class. Full story

The new Telescopic Explosion mascara from L’Oreal is also called "shape revolution". The premiere is scheduled for August, while the talks about the product have already started. The small round brush was already introduced as innovation from Givenchy Full story

Bourjois lovers can be very happy – the new lipgloss Effect 3D Max brings even more volume and shine. Bourjois promises this year's trendy warm colors, a very comfortable bottle, and unique applicator. Let's talk about everything in order. Full story

DuWop, whom you may remember by their Lip Venom, ventured into the Twilight zone to bring you back two wonderful beauty collections that will endow you with the modern magic of romance… Full story

Popular skin care, makeup and cosmetics brand Clinique presented its summer makeup collection inspired by the tropical sun and elite beaches. Large striped beach umbrella, the main attribute of respectable resorts, inspired the professionals at Clinique to create a four colors pallet called Shimmering Stripes Powder Blusher. Full story

The pop lady who is usually oh so carefully groomed has finally decided to walk out on her appearance habits once when she showed up at a beach in Hawaii for a rendezvous with her boyfriend. Full story

Lancome came up with the first vibrating primer that makes your eyelashes look as if they have grown overnight. The product is called the Oscillation Powerbooster; it effects 7,000 micro-vibrations per minute that produces a formula coat for the lashes up to 360 degrees. Full story

As always when summer is at the door it means that a new makeup trend will be around very soon, and women are out for hints that will give them a stylish look and a feeling of being Ms Summer 2009! Well, some ideas for hot season are already in. Full story