Most Men Use Skin Care Products

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Perhaps this news will be a hint about what to give your boyfriend as a present. A new study conducted by the Mintel market research company shows that a skin moisturizer is used by more than half of men of all ages.

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These figures were announced by HuffPost. 58% of men aged 18-24 and 63% aged 25-34 used facial moisturizing products.

Marketers concluded that men are now most interested in body care products. The market responds to men’s requests. In the last 2 years (2012 and 2013) there appeared a lot of male products, which had never been released before: for example, eye cream or serum for men.

Salon services for men are also increasingly popular, especially those of men’s hair stylists. This segment has grown by 20%.

Let us return to Christmas gifts. U.S. marketers advise to buy not only after-shave products for men, but also moisturizing eye cream and, possibly, foundation. They say men are ready for this. And what about us?