A new model agency set strict standards for their models. Now their staff is only 60 people. However, each of them is an owner of six-pack abs.
The Ripped model agency is the only in the UK, which hires models with well-developed abs. Currently, there are 60 men and women who treat fitness very seriously. The models advertise clothes for fitness brands and sporting goods stores. Most of them work as bodybuilders, acrobats, boxers, and even firefighters in real life.
The model agency calls itself an elite group of fit men and women of the UK. They should either work in the fitness industry, or just have a passion for bodybuilding. No other model agency in the UK has such rigid criteria. Of course, good athletic form is welcome in fashion industry, but it usually means good height and a lack of excess weight. However, sometimes it takes extreme forms.
The girls on the catwalks more often resemble anorexia patients, and men have no muscles. It is believed that the more skinny a model is, the better he or she can demonstrate clothes. However, Ripped is guided by other principles.
Moreover, unlike other similar companies, Ripped does not take money from the models for posting their profile on the website, and the agency receives only a very modest fee for a contract. The owner of Ripped, James Bishop, says that his models have no shortage of contracts, because there are plenty underwear, sportswear and fitness brands in the world, which do not need the traditional anorexic models.
