If your boyfriend has some reasons and is reluctant to take part in your excursions to museums, Etam company has invented a reliable means, which can make anyone love art.
Some days ago, Musee d’Orsay in Paris witnessed (quite unexpectedly for the staff of the museum) the shooting of the new advertising campaign of the local lingerie brand.
The three “nymphs”, who, at first glance, did not differ from the usual tourists, went into d’Orsay, dressed in colorful trench coats. But as soon as the models sneaked into the halls, they threw their coats off to remain in pink, yellow and blue lacy lingerie.
Nervously giggling models rushed among the enthusiastic art lovers and the paintings of the impressionists. The museum staff, including its management, were indignant at such flippant attitude to the heritage of Monet, Manet, Gauguin, Van Gogh, Cezanne, Degas and Renoir, and immediately declared that they would sue Etam in court.
But taking into account the fact that this is the third case of such “vandalism” on the part of the well-known brand – its models paraded in negligee on the Eiffel Tower skating rink and ran past the stunned security guards at the Charles de Gaulle airport – the lawsuits obviously will not have the desirable effect.
