The legendary British brand is launching a new romantic project, Burberry Kisses.
In cooperation with the Google corporation, the English fashion house has introduced a new function to complement the emails with real kisses. The creators have developed kisses recognition technology, so you can send a romantic “hello” to any part of the globe. The new feature is available for the devices with a touch screen and a webcam.
The brand’s creative director Christopher Bailey says the Burberry Kisses project started with a desire to give the technology a little bit of heart and soul, and it is used to unite the Burberry family worldwide. So they make digital things more personal.