The latest trend is to invite non-standard or non-professional models and even ordinary women to participate in advertising.
They boldly appear in beauty brands’ campaigns and underwear collections, where beauty standards would seem very important.
A new example is a photoshoot of real women in a swimwear ad. The authorship belongs to the US Target retail stores.
This is another advertising campaign featuring ordinary women.
The Summer 2015 campaign involves only non-professional models with different sizes and body types. What differs them from us? Nothing, except the fact that they are more confident than many of us.
