When creating Fall 2011 Burberry Prorsum collection, designer Christopher Bailey kept in mind two main ideas: a woman should look as natural as can be and elegantly and inconspicuously retro. When Wendy Rowe and Neil Moodie set to work they discovered that he succeeded but brilliantly. Full story

Finally, the famous fashion brand Burberry has presented the new advertisement campaign for the Fall 2010 collection from its Blue Label line. The pictures made by Valerija Kelava make it particularly easy to picture autumn days. Full story

Prior to annual British Fashion Awards ceremony, the British Fashion Council announced the list of the most powerful names in fashion in 2009. Full story

Typical English handsome men – actor Alex Pettyfer, The One Night Only lead vocalist George Craig, musician and model Will Cameron, the Last Gang vocalist and guitarist Kristian Walker and artist Johnny Epstein – have become protagonists in an advertising campaign for the new The Beat for Men fragrance. Full story