Cristiano Ronaldo, who showcased Armani Jeans and Emporio Men’s Underwear for the Spring/Summer 2011 ad campaigns, was joined at the company by his alleged girlfriend, Russian supermodel Irina Shayk, as the A|X Armani Exchange Summer 2010 swimwear advertisement sensual star. Full story

Armani’s latest underwear campaign is showcased by football star Cristiano Ronaldo, looking exemplary male and muscular on the ads. Full story

Armani has a very special Valentine's Day gift idea. It's not a clothing or accessories line, but chocolates. Armani offers heart-shaped chocolate candies with gianduia cream filling and pieces of hazelnut. Full story

Armani let us know that Emporio Armani’s Underwear and Armani Jeans spring/summer 2010 adverts will feature Megan Fox back in October, and now the first installment is ready! The Underwear campaign, done by Mert Alas and Marcus Piggott, is here for all to enjoy on Facebook fan page.... Full story

Apparently, the epoch of the Beckhams for Emporio Armani underwear ads is about to end. Both Victoria and David refused to renew their contracts with the Italian fashion house. Full story

Victoria and David Beckham on a rope bed, while Victoria's hairdo makes her look like a scorpion – this is a scene from the new photo ad campaign from Armani. The pictures were taken by Marcus Piggott and Mert Alas. Full story