Madonna, who has recently released her debut fragrance, Truth Or Dare, presented the first image of the perfume ad campaign. Naturally, the pop queen herself became the main character of the commercial and the face of the fragrance. Full story

Donna Karan has dedicated her spring-summer collection to sea voyages, and in particular – to the culture and nature of Haiti, where she was often going to with a charitable mission during the past year and a half. Full story

One can endlessly watch, how Alessandra Ambrosio, Adriana Lima, Doutzen Kroes, Miranda Kerr, Candice Swanepoel, Lindsay Ellingson, Lily Aldridge, and Erin Heatherton are walking in their underwear in a luxurious mansion (they are also walking in the garden and towards the tram stop), how they are taking a bath and basking in the petals of "a million of red roses". That is what the creators of the new commercials of Victoria's Secret Christmas line decided to take advantage of. Full story

Fragrances are subtle things, and their commercials are a thing in itself, often leaving viewers wondering over the real meaning behind them. At times a meaning can be found, at other times it appears extremely elusive. And it seems as if Dolce & Gabbana – thinking up a commercial for The One – decided to let the meaning go altogether. In that they were aided and abetted by Scarlett Johansson. Full story

Pleasure or precision? If you choose the latter, in future it may be a robot who will be doing your face. Want to get a feel of it? Here’s a futuristic ad from the makeup brand Nars intended to impress us with their new Larger than Life Long-Wear Eyeliner that is expected to be not less accurate than a laser. Full story

A very unusual idea has been selected for Chanel advertisement campaign in the Fall-2011 season. Full story