New lipstick Rouge G de Guerlain has a revolutionary and thrilling packaging, evoking the impression of holding an oval bar of white gold in your hands. Here the case flips open to reveal a mirror and the lipstick which is perfect jewel itself.
Rouge G lipstick is a collaborated creation of Guerlain’s creative director, Olivier Echaudemaison and gifted jeweler Lorenz Baümer. Natalia Vodianova was picked as the face of advertising campaign. The case looks more of a work of art than a packaging, horizontally elongated bullion with feminine, rounded shapes.
Olivier Echaudemaison says they formulated a set of criteria for creating a tool for flawless lip makeup every woman dreams of having:
- Exceptionally bright and radiant colors,
- Easy outlining of lip contour,
- Smooth and evened out surface of the lips,
- Plumper look,
- Feeling of full comfort.
But the major secret behind new lipstick’s formula is its jewelry ingredient – ruby powder.
Rouge G comes in a range of 25 shades and matches two major types of outfit. The range includes never changing 10 shades and 15 bold pink, orange and blaze red shades. Rouge G de Guerlain will launch in April.
Source of the image: guerlain.com.