When guys say that girls look more beautiful without makeup, they lie, according to developers of mobile applications for Internet dating.
Zoosk conducted a study to find out if men really like the natural look of women without makeup.
They analyzed 1200 women’s profiles and men’s response to them. Women who wore makeup got a lot more proposals than makeup-less ones.
The most effective signal for men is eye makeup. If a woman makes up her eyes, she gets 139% more offers. Girl with lipstick are luckier than without it, they get 119% more offers. In addition, rouge increases the chances for a date by 24%.