Fashion against AIDS Love by H & M in 2012

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The International Fashion Against AIDS campaign for H & M has long become a good tradition.

Fashion against AIDS H&M 2012

For the fifth time in a row H & M has prepared a new collection for the campaign called «Love by H & M», the basis of which are prints designed by artists and illustrators from around the world.

The new collection, which has already appeared in some H & M stores and on the Swedish retailer website, includes a variety of models for both men and women – clothing, accessories, hats, shoes, jewelry, and even mobile phones cases. H & M plans to donate exactly a quarter from the sales profits to a few charities that are engaged in educational activities and that actively participate in the anti-HIV and -AIDS campaign.