Discounts Replace Sex

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It turns out that when a person gets a great discount while shopping, his emotional excitement is comparable to that of the sexual one, the Science journal writes.

Discounts Replace Sex

Experts came to such conclusion after a study, during which the activeness of neurons in areas of the brain that are responsible for emotional reactions was measured in fifty visitors to clearance sales. The same measurements were also carried out while watching erotic films.

Special equipment evaluated the eye movement of volunteers and emotional response in their body by a ten-point scale. Marks between 5 and 7 showed sexual arousal – and such scores were recorded among customers who received a significant discount or a gift for shopping.

Source of the image: Photl