Salvatore Ferragamo Vara Shoes Turn 35


The 35th anniversary of the legendary Salvatore Ferragamo Vara boat shoes with a wide heel with a touching bow was marked by the special holiday photo and video project called L `Icona by Salvatore Ferragamo featuring Olivia Palermo, Miroslava Duma, Lily Aldridge, Camilla Belle, Lily Kwan, Lauren Santo Domingo, Alexandra Richards and other it-girls.


The film, directed by Jason Wu, and the pictures by Claiborne Swanson Frank, present 21 heroines as they show specially created pairs of Vara shoes one after another.



The project became a portrait gallery of the headliners of contemporary fashion, filmed at New York’s crossroads, in blooming Paris, in gloomy London, in Moscow, under the sun of Palm Beach and in other parts of the globe. The project tells an original “love story” with the iconic shoes. Having assessed the video version, we rush to present the art shots to our readers.