PR-campaigns conducted by H&M are embodied virtually in all media genres. This time, another story about the FW 2011-2012 collections for men and women is presented in the form of a video guide to trends and style with the participation of the main designer of the brand Ann-Sofie Johansson, the editor of InStyle magazine Natalie Hartley, and the editor of L’UOMO VOGUE Gianluca Cantaro.
