This handbag was made popular by Carrie Bradshaw, the heroine of the cult Sex and the City TV series. With the time, many fashionistas have excluded Fendi Baguette from the list of It-bags. However, the Fendi fashion house has found a way to make the bag popular again.
Fendi has created a mobile app, My Baguette, for iPhone and Android, with which you can create your own design for the bag. A completely white and featureless bag can become a work of art with the help of the application.
To inspire users, Fendi offered famous artists and designers to try the app, and thus created a gallery of creative options for the re-design of Fendi Baguette.
Although it is still impossible to buy a bag of your own design, you can at least share your creativity with friends.