Anais Pouliot for Aldo SS 2012 by Terry Richardson

Miuccia Prada that has repeatedly invited young models to their advertising campaigns (you can recollect the scandalous Miu Miu advertisement with the then 15-year-old Lindsey Wixson), introduced the trend to cast young girls for fashion advertisements. The next confirmation to this is the new Aldo spring-summer 2012 advertising campaign with the participation of a young Canadian model Anais Pouliot.

It is notable that the author of the campaign is Terry Richardson – perhaps the most scandalous fashion-photographer in the history of the industry. Therefore, the results of the campaign (and in particular the promotional video shot in Richardson’s recognizable provocative style) are quite expected.