American sociologists have found that the self-esteem of modern women greatly depends on the environment. An overweight woman is aware of the problem only in case her friends are much slimmer.
If all people surrounding a woman cannot boast having a slim figure, the woman does not feel plump.
Moreover, according to observations, conversations between female friends also have an effect on their body image. If a female company often talks about a diet, exercises and medication methods of weight loss, then all the participants of the conversation have lower self-esteem regardless of their weight. Researchers recommend that women should not discuss weight in public in order to avoid this situation.