Dove Beauty Patch

April 9, Dove uploaded a video with the results of a large-scale socio-psychological research. Another experiment has shown why girls feel insecure.


Dove reminds girls again that beauty is a state of mind. The new research has shown that a sense of your own beauty depends on the internal state.

Dr. Ann Kearney-Cooke, a psychologist at Cincinnati Psychoanalytic Institute and one of the leading body image psychologists, held an unusual experiment. She distributed beauty patches that enhance self-esteem among a group of volunteers.

The participants ran their own video blogs for 15 days, in which they reported all the changes that had occurred to them due to the use of the patch. The girls turned more sociable, felt more beautiful and confident, even without makeup.

After the experiment, the girls saw the psychologist again and were asked to tell about changes in their lives resulted from the use of the unique patch. The participants were amazed at the psychologist’s conclusion. The patch that had influenced their lives so much turned out to contain nothing at all. All the changes had occurred because of their own thoughts and internal state.

The study showed that the perception of our own beauty runs deep in our consciousness. Only 4% of women feel beautiful, and the rest doubt their attractiveness and see more flaws than merits in their appearance

Awareness of their own beauty helps girls feel more confident worldwide. Dove inspires women to love themselves as they really are. Dove’s principle is to make women believe in their beauty, make them confident, not anxious. After all, Dove knows that when a woman feels beautiful, she radiates happiness and self-confidence, and it significantly improves her life.

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