The studies have shown that most women do not practice regular self-diagnozing of breast cancer. Also, the studies have shown that 88% of women are most likely to watch a commercial to the end, if it features beautiful sexy men.
The Canadian Rethink agency has summarized the data obtained during the research and released a mobile application called “Your Man Reminder“. In the video, muscular guys with an impressive torso teach women to palpate breast in order to prevent cancer. Won’t it increase the number of the women, who care about their health and undergo regular medical examination?