The studies have shown that most women do not practice regular self-diagnozing of breast cancer. Also, the studies have shown that 88% of women are most likely to watch a commercial to the end, if it features beautiful sexy men.   The Canadian Rethink agency has summarized the data obtained during the research ... Full story

Lady Gaga has always said she cannot live without her Little Monsters. And she found the way how to thank them for their support - she has appeared in a dress and ankle boots with the portraits of her fans in a new promotional video of MAC Viva Glam charitable collection. Full story

PR-campaigns conducted by H&M are embodied virtually in all media genres. This time, another story about the FW 2011-2012 collections for men and women is presented in the form of a video guide to trends and style with the participation of the main designer of the brand Ann-Sofie Johansson, the editor of InStyle magazine Natalie Hartley, and the editor of L'UOMO VOGUE Gianluca Cantaro. Full story

Kate Moss appeared in a video promoting her range of lipsticks created in collaboration with Rimmel London, and it’s so rocky and breathtaking and very becoming to the gorgeous supermodel! Full story

The name of the latest Givenchy (and its creative director Riccardo Tisci) fragrance is Dhalia Noir, Black Dalia, a flower that doesn’t exist in the flora – evoking mystical associations with beauty dark, but devoid of evil, sensual, but not threatening to engulf, hot, but not scorching. The effect is created with mandarin, mimosa, pink pepper, iris, rose, sandalwood, vanilla, tonka bean, and patchouli. Full story

We are so used to putting on makeup that we never give a conscious thought to the fact that we do it every day, 365 days a year. But this very thought impressed folks at Nowness, including their directors Lernert & Sander, so deeply that they couldn’t rest until they saw what it would be like! Consequently they brought in model Hannelore Knuts, a couple of makeup artists and had 365 layers of war paint laid on the patient model’s face. Full story