PR-campaigns conducted by H&M are embodied virtually in all media genres. This time, another story about the FW 2011-2012 collections for men and women is presented in the form of a video guide to trends and style with the participation of the main designer of the brand Ann-Sofie Johansson, the editor of InStyle magazine Natalie Hartley, and the editor of L'UOMO VOGUE Gianluca Cantaro. Full story

Kate Moss appeared in a video promoting her range of lipsticks created in collaboration with Rimmel London, and it’s so rocky and breathtaking and very becoming to the gorgeous supermodel! Full story

The name of the latest Givenchy (and its creative director Riccardo Tisci) fragrance is Dhalia Noir, Black Dalia, a flower that doesn’t exist in the flora – evoking mystical associations with beauty dark, but devoid of evil, sensual, but not threatening to engulf, hot, but not scorching. The effect is created with mandarin, mimosa, pink pepper, iris, rose, sandalwood, vanilla, tonka bean, and patchouli. Full story

We are so used to putting on makeup that we never give a conscious thought to the fact that we do it every day, 365 days a year. But this very thought impressed folks at Nowness, including their directors Lernert & Sander, so deeply that they couldn’t rest until they saw what it would be like! Consequently they brought in model Hannelore Knuts, a couple of makeup artists and had 365 layers of war paint laid on the patient model’s face. Full story

The American named Matt Still has chosen a very unusual way of marriage proposal to his beloved girlfriend, having demonstrated a corresponding video with his participation in the cinema before 2.5 million spectators. Ginny Joiner from Atlanta (USA) was going to see a movie "Fast and the Furious 5" in the cinema together with her brother, while her boyfriend was at work. Full story

While we are deep in the habit of strewing emoticons around plentifully when socializing in the Internet, some people must be feeling uncomfortable because they are devoid of the facility in the outer world. Surely it is for those who long for a real-life means of showing what they are feeling that the Japanese company Neurowear has catered. Only they will have to wear cat ears. Full story