Prada hit the stores with its much awaited phone officially known as «Prada phone by LG». Being a blend of sophisticated design and touch screen technology, it is often compared to iPhone. Prada, S.p.A., an Italian fashion label, was begun as Prada Brothers by Mario Prada in 1913 and originally specialized in leather garments and goods. Prada's popularity skyrocketed in 1989 when it launched its first ready-to-wear collection. Full story