Jo Malone will release its new fragrance called Vanilla & Anise, which is designed to evoke the season when vanilla orchids bloom in Madagascar. Madagascar is today’s largest producer of vanilla, regardless of the fact that Mexico is vanilla orchid's homeland. Full story

The popular actress has a debut fragrance prepared for her by Avon, due for release in November. In Bloom is a creation of perfumer Olivia Jan, who concocted a smell from night-blooming jasmine, magnolia, star gardenia, Georgia peach, hypnotic florals. Full story

Marc Jacobs, an American fashion designer, is about to stun Bloomingdales frequent customers with exclusive one-month presale of fruity floral fragrance for women called Lola, which is “more sensual” successor of Daisy fragrance, Jacobs’ previous hit. Full story

Moschino will be launching their new fragrance this June with the extraordinary name of Moschino Cheap & Chic Light Clouds. The name of this perfume is supposed to mean "like the sky in springtime." Full story

Fragrances for spring are always lavish and diverse in choice, but this season's perfume trend is all floral and fruity scents. Light, airy and sweetish, they lift the spirit and turn men on. Full story