This October Breast Cancer Awareness will light up pink in Singapore by hand of Estée Lauder Companies. Their BCA event is going to be incredibly and dazzlingly beautiful, highly likely to be remembered for years to come. The makeup company is planning to illuminate the ArtScience Museum, the Helix Bridge, and Marina Bay Sands. Bright pink lights are expected to make a spellbinding spectacle and effectively accentuate the 2012 campaign message which runs: “Courage. Believe in a world without breast cancer. Know we’re here until it’s true.”
So far Estée Lauder has associated itself with some 200 landmarks all over the globe like New York’s Empire State Building, the UK’s Harrods, Japan’s Tokyo Tower and the Taj Mahal. It is Singapore’s turn this year as its world-famous venues will shine pink. It will make a worthwhile visit to see the illumination with your own eyes and not on the screen. To go along there will be a grand laser and light show, an exhilarating fashion show with breast cancer survivors participating, and live painting.