Are you planning to set up a flower shop within your city? The first thing you need to know is that you will not be the only one selling flowers hence the need to up your game. There are a lot of florists but what makes one stand out from the rest and attract more customers is the kind of creativity they have and also the variety of flowers they have. If you are a starter, here are some tips to guide you in getting your flower shop on top.
Getting new customers to come and even look at your shop can be a real hustle. This is because these clients are already used to their suppliers. But, you can still get them and much more by using various useful tips. For example, make sure to establish your shop in a place that has high traffic of people. This will make it more visible, and people will be interested to know what you can also offer aside from what they get from other shops. Another tip to use is the working hours. Make sure to open earlier than the rest of shops around you such that if a person needs to buy flowers, they can access them from your shop. Also, make an effort of closing late so you can be able to save the people who need to shop for flowers at late hours. This enables you to get recognized with ease.
Reward your customers
Customers like to be pampered, and therefore if you want them to visit again, you need to give them a reason to do that. You can give them gifts when they shop from you or a discount if they buy more than two bunches of flowers. This motivates them to develop the interest in visiting your shop. Some companies like Reid’s Florists Belfast offer delivery services which are also an added advantage since the majority of customers find it more convenient for them as compared to picking the flowers themselves. So, make sure to offer such services to your potential customers.
Use social media
Social media is the best platform which can help you in marketing your flower business. Update your page with different images of flowers that are available in your store and also inform your customers how they can reach you and where you are located in case they want to view your shop.
Focus on your display
A lot of customers usually window shop from different florists before they choose the best bunch of flowers to buy. Therefore you can be able to determine the kind of traffic or potential buyers you are getting from the way you organize your flowers on the outside and the windows. Ensure the flowers are arranged in an organized manner and are easy to view by all customers. This will also guide you in identifying the type of flowers that people like to look at so you can increase the stock.
Holding a flower event can help and link you to customers especially from different regions. Make sure to invite all people that may need to buy flowers such as event planners and other companies that opt to outsource flowers.
Starting up a flower company is not easy since you have to create awareness regarding the existence of your business and also attract potential customers to buy from you. So, follow the above tips to help you know what to do to maneuver to the competing world of the flower business.