After a successful capsule collection of inexpensive clothes for Target brand, American designer Jason Wu launches a full-fledged youth clothing line, Miss Wu, in collaboration with the Nordstrom U.S. department store chain.
The Miss Wu line will become something much more than just cheap copies of clothes that Jason Wu shows on the catwalk. According to the designer, Miss Wu is primarily an attempt to study the “other side” of creativity, the images a little more close to reality, relaxed and free.
Initially, the Miss Wu line suggests only a clothes collection, but in 2014 Jason Wu plans to release the accessories collections under the name of Miss Wu. During the first year it will be possible to buy clothes from the Miss Wu collections (under the terms of the partnership agreement between the designer and Nordstrom) only at Nordstrom stores or online at Nordstrom.com – and only then the collection will be available in major stores of the U.S. and Europe.