Constance Jablonski Goes Sleuthing for Hermés

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Hermés’s later advertisement campaigns have been based on well-known fairy-tale characters, but when designing the Fall/Winter 2010-2011 campaign they decided to move on into graver and more mysterious realms.

Hermes Fall Winter 2010-11 campaign

Taking a leaf from Sherlock Holmes stories, Hermés recreated Victorian night-time London with its cobblestone roadways.

Hermes Fall Winter 2010-11 campaign

Hermes Fall-Winter 2010-11 campaign

Moving through the moonlit and misty city is Constance Jablonski graceful and thrilling in the new fall/winter menswear.

Hermes Fall-Winter 2010-11 campaign

Her female detective is darkly involved in investigating bags or displaying the renowned silk scarves.

Hermes Fall-Winter 2010-11 campaign

Hermes Fall-Winter 2010-11 campaign

The camera was handled by Paolo Roversi who made his heavily atmospheric photos resonant with sound and exuding gusts of cold wind.

Hermes Fall-Winter 2010-11 campaign

Source of the image: Glamcheck